We did not ask for a load of cash from our old record label EMI to re- sign. Thom was so enraged by “lies” about what went on ‘behind the scenes’ that led to the rift with Radiohead and EMI, and wrote this semi-rant on the band’s blog right after Christmas (left all of Thom’s own writing style): The band decided to sign on with TBD and XL Records, ditching EMI after a failed reunion with their former label. If In Rainbows sucked, it wouldn’t have mattered how much the band and their two new labels promoted it. Not only is the band still relevant 15 or so years after rising to fame with releases like Creep, The Bends and OK Computer, band members Thom Yorke (vocals, guitar), Ed O’Brien (guitar, vocals), Jonny Greenwood (guitar), Colin Greenwood (bass), and Phil Selway (drums) are pursuing all kinds of multimedia projects using the Internet and pushing the envelope in ways to reach fans and attract new fans as well.īut at the end of the day, the evidence is in the music. In addition, by setting up and regularly updating pages on various social networking sites like Facebook and MySpace, Radiohead has made In Rainbows not just one of the most important albums of 20, but perhaps one of the decade’s best albums of all. Through such innovative marketing and distribution techniques, like free and name-your-price offerings of its music, specially packaged disc sets by the band members (and not a major label) and live webcasts (such as last evening’s London webcast at ). (However, now you have to buy the album, but it is arguably worth it.)

Radiohead broke out and totally embraced rock fans in a revolutionary way, initially having released their classic album In Rainbows on the Internet last fall and allowing fans to decide how much they were willing to pay for and download it. and other markets around the globe, Radiohead has probably received more attention from the mainstream music press and the music blogs worldwide than any other band in the past six months.

Ok computer radiohead grandpa