For now, he has Mario Kart and for the less bio-mechanically gifted, we have the TAG Heuer Formula 1 X Mario Kart Limited Editions. It is therefore safe to say that it is quite likely that a nascent racing prodigy, sitting on his living room floor right now with controller in hand, wondering when he would ever get behind the wheels of the real thing. With over 40 million units sold since its release in 2017, Mario Kart 8 Deluxe is the best selling game on the Nintendo and the recently published Mario Kart Tour is currently among the most popular mobile games in 2022. Hence, it is with some prodigious creativity that TAG Heuer, a watchmaking brand famous for its legacy in motor racing, finally gets into the action at its most fundamental level: the go-kart, specifically Mario Kart. Famed automotive enthusiast magazine Road & Track once described go-karting thusly: “ Every Formula 1 driver had to start somewhere, and racing karts at a very young age is how most champions are cultivated” and while many motorsport fans may not take karting seriously, most professional drivers likely discerned their calling behind the wheels of a kart.

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